joyousas pulses of culture veer past me with seemingly more
lucidationthan before I went away. Take adverts, for example. These ubiquitous moments of
comicand artistic showcasing have now been stripped bare and rendered for what they really are, after having experienced such locations as -shock- metro stations that hadn't yet been
surrenderedto the marketer's wet dream. Remember, perhaps, that to realise the true
embodimentof something you see every day, simply live without it for at least 2 weeks. You too can silently
screamin wonder at the sheer
absurdityof 99.5% of the marketing dross that hits our optics, merely by first coming to understand just how
unnecessary(at least, not to the extreme portrayed so lovingly) most products are. Join me on my "It's just a fucking toothbrush!" campaign. Of death.
More on advertising and its insidious effect on every day life soon, I hope. Me have rant stored...
As a side effect of having been
de-sensitised, I think I'm also becoming much less
accepting, in a similar way, of various other messages and their made-up PR-spun delivery boys and girls - even less so than previously, that is. It's as if the ability to
sneercompletely at over-hyped, gee-whiz products has knocked-on to allow itself to be applied to over-hyped, gee-whiz
excretionary businessmenalike. In many ways, this isn't surprising - they do share a very core familial (almost
in-bred) set of genes, resulting in a very loud, very
shoutyphenotype that manages to hold unbelievably little "real"
substance. They are all as extremely
expensive(in terms of attention), extremely fluffy vases, that are so inordinately dense as to be of little
practicalpurpose at all.
Here is another example. Perhaps (or perhaps
not?) the Iraqi PM's speech was mostly written by the White House in order to give a favourable view of the position in Iraq. Whether it's
trueor not, the fact of the matter is that it's actually very easy to work out if people are
interestedin acting with your interests at heart. To wit:
- What they do genuinely makes sense to you.
- They don't keep telling you that it's for your interests.
I would be a
foolif I continued to believe that the
majority(and, by utilitarian extension, all?) of information presented to me on a daily basis from such quarters as
discussedabove was actually of any practical use. In an act of final and exhuberant gross-over-simplification, I hereby claim that Companies act solely in their own interests and are therefore to be shunned, the major-player politicians only seek power to further their
ownviewpoint (whatever it may be) and so should be untrusted for holding a hidden
agendadespite promoting democracy et al, and all news media is more-than-acceptably biased and so worthless.
Something in me is
irritatedby the constant
distractionspushed into my face by the advertisers, the scaremongerers and the heart-pluckers. Facts of the world will filter into me naturally, and I will hopefully have more time to think my own and others' thoughts without fear of having dredged up some co-sponsored, bent approximation of reasoned instinct. I wish to exercise my
freedomof thought again.
Meanwhile, look at the pretty space balloons.