the company will keep operating its own Google Video as a separate operation.
Universal Music Group has signed a distribution deal with YouTube, which will protect the rights of the music firm's artists.
YouTube also says it has signed a deal with CBS, which will offer short-form video programming, including news, sport and entertainment on YouTube.
Google has also signed distribution deals of its own, with Sony BMG and Warner Music to offer music videos.
Is this the beginning of a new YouTube?