Monday, August 22, 2011

Talking Nothing

Sometimes I wonder if we're in such a pickle because we've wrapped our public-facing language into such tidy, useless little bundles. Lucy Kellaway's breakdown [FT, possible paywall] of Larry Page's Google-Motorola-acquisition statement amused me:

These 32 words were last week repeated uncritically in newspapers all over the world, but no one seems to have stopped to wonder: what on earth was he on about?

...

Entire. One can’t ever have too much emphasis in a statement of this sort. Never mind that it’s a nonsense in this case, as an ecosystem is by definition entire as it doesn’t come in halves.


[Sidenote: Interesting to see more website playing with the clipboard. FT now adds a polite copyright disclaimer if you copy text from theirs.]

No comments: