Thursday, April 18, 2013

Piggybacking aid off Coke distribution

Intriguing - British aid worker comes up with the idea of nestling aid packages among Coke bottles, to benefit from Coke's massive distribution network. I remember visiting fairly remote villages in Egypt and being amazed that it seemed easier to get Coke (or at least its image) than to get water. Whether you like it or not, there's something kind of awe-inspiring about that.

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